Algorithms, Habits, Epigenetics, and Motivation: Part 4

In Part 3 of this series on “Algorithms, Habits, Epigenetics, and Motivation”, we focused on how to install habits. In Part 4, the focus will be on how to delete habits which are holding us back form being our best.  Our goal of this entire series  could be summed up by saying that, “We want to use our willpower wisely to install habits that run on autopilot via algorithms.”

We have ten ideas for deleting habits.

The first five ideas are pretty much identical to the ideas covered in installing habits.For that reason we will focus on the last five.

We will refer to those habits holding us back  as our Kryptonite. Deleting these habits or your your number one Kryptonite can sometimes be more powerful than installing a new habit. You can think of it like driving a car with the brakes on. Sometimes it is more effective to take the brakes off than to try and drive the car faster. For instance, if you are not making the progress you would like in regards to your training, you might think you need to train harder. However, if you are only sleeping 4 hours a night and/or eating lots of sugar you will most likely not make progress. By sleeping eight hours a night and eliminating sugar you will literally be taking the brakes off and will see progress ensue.

Pickles and Cucumbers plus Danger Zones
If we have a habit that has become an addiction it is like a cucumber becoming a pickle. The point is that once a cucumber becomes a pickle it can’t go back to being a cucumber. For example, if someone is an alcoholic, they can’t have just one drink. We all have addictions on some level. The point is to be aware of them and work to get rid of those that are holding us back. This is where we need to decide or “cut off” the option to engage in the behavior. In this case we need to have bright lines and make that decision 100%. The danger zone is where we think we have the addiction beaten and it is okay to engage in te habit again. Don’t be fooled into thinking this is a good thing but if you make a mistake remember you are human and begin again with renewed vigor.

Make It Really Easy to Delete and Hard To Do
If we are trying to delete a habit it is better to make it as easy as possible to do so. One way of doing this is to try and make it difficult to engage in the habit. For example, if you are trying to improve your nutrition by eliminating sugar, vegetable oils, and processed foods, it is better not to have those foods in the house. When it comes to using your willpower wisely, it is a better strategy not to have to use it unless absolutely necessary by not putting yourself in situations where you have to.

The Fundamentals of Algorithms and the Algorithms of Fundamentals
There is an interesting relationship between the fundamentals of eating, moving, sleeping, breathing, and focusing and your willpower. The more you focus on the fundamentals the more willpower you will have. There is a synergy where the more willpower you gain by getting better at the fundamentals the more willpower you will have to strengthen your fundamentals.

Chip Away
We already have incredible potential within us. If you think of it in this way, it really becomes a matter of chipping away and working each day to uncover that potential.

Algorithms, Habits, Epigenetics, and Motivation:Part 3

In Part 2 of this series, we did an exercise to look at our daily algorithms and habits in general. I then asked you to take  a deeper look at those which were the most empowering. In part 3, I want to introduce a strategy to help you solidify those habits you have already established as beneficial, as well as, install some new habits to help you in your journey.

There are 10 ideas in this process.

Know Your Who
This idea comes from James Clear and his book, “Atomic Habits”. James suggest that when creating new habits that it is a better strategy to focus on identity versus outcome. In other words, if you can create an identity for yourself, you are more likely to act in accordance with that vision of yourself. If you identify yourself as an athlete, you are more likely to train on a consistent basis, eat healthy, and get plenty of rest. If you want to do those things but just consider yourself an average and common non athlete, you are less likely to be committed because the common person doesn’t value or relate to your lifestyle. I recommend identifying as uncommon because you are.
Know your “Why”
We keep coming back to this concept over and over. I fear that it has become cliche but I truly believe it is one of the most powerful driving forces in our lives. I recently had someone jokingly say to me during a hard training session, “Remind me why I am doing this.” It is a fair question to ask and I think it is important to revisit that question consistently. The stronger connection you can make to your why or as Brian Johnson calls it your “soul goal” the more fuel you will have to drive you towards your goal and finding your how.
Know your How
Brian Johnson recommends thinking of yourself as three types of people when coming up with a how.
Athlete– the athlete gets better and establishes habits through practice. The very “best” practice not until they get it right but until they can’t get it wrong.
Scientist– a scientist looks at data. A good scientist doesn’t have a bias towards the data nor do they judge it as good or bad. They simply use the data to learn.
Movie Maker– Rarely if ever is a movie made with out mis-takes. Very seldom is the first take the best take. Mistakes are inevitable and an integral part of making a great movie.
When we are establishing new habits we are going to mess it up. We just need to keep trying. No need to beat ourselves up, just examine the data to see what caused us to mess up and try to learn and do better.
Decide comes from the two latin words, which means to cut off. Literally, decide means that you are cutting off all other possibilities. This could also be considered being “All In”. We are sometimes too wishy washy when it comes to establishing a habit. Sometimes we need to have bright lines as in a contract. For instance, if we have an addiction we can’t say we are going to engage in that addiction only sometimes.
Think small and think smaller
Not to sound contradictory to the previous idea of deciding but sometimes to establish a habit we need to start really small. If we are attempting to establish a habit of meditating, it may be difficult to begin with 30 minutes a day. However, committing to just one minute a day is very doable for anybody. As you establish the habit you can think step by step add a little time. This is the basic philosophy of our Pro Coach nutrition program. It starts very slow and unfortunately for some they don’t understand the value of this and they get bored and quit the program early on. As the saying goes,”Inch by inch life is a cinch, yard by yard life is hard.”
Reduce the variability of behavior. 
It can be very helpful when establishing a habit to try and do it at the same time everyday. I would say that I have observed this with clients over the years in regards to their training consistency. Clients who train at the same time each day overall are the most consistent. For group training in both fitness and Jiujitsu we have many opportunities to train. This sometimes can be a disadvantage if you vary your training times because you don’t establish a consistent time. It is sometimes easy to hit the snooze in the morning and tell yourself that you will go to a later class. Unfortunately, once the day gets started things get in the way and you never make to train.
Do It Daily
There are some differing opinions on how long it takes to establish something as a new habit. One thought is that you need to do something for 21 consecutive days for it to become a habit. Regardless of the number of days, there is a concensus on the fact that to establish a habit it needs to be done consistently. If the habit is something that is not conducive to be done everyday, then I would suggest getting into a routine where you can do it on the same days and preferably the same time each week. Again I use the gym as an example of this process. I would say that overall the students who come nearly everyday at the same times are the ones that tend to stick to the training. I am definitely a creature of habit when it comes to this. For instance, the recommended training for Crossfit, in the beginning, was to train for 3 days and rest for 1. I hate this format because it means your training and rest days change each week.
Just Do It
This is another big one when establishing a new habit. You need to realize you are not always going to “feel” like it. Sometimes people mistakingly think that training is easy for me because I enjoy it. It is true that I enjoy hard physical training but it is really more about how I feel afterwards and the fact that if I want to be true to my energy identity of a warrior athlete that it is the behavior that I must engage in. There are plenty of times when I don’t feel like it. I can also promise you that I rarely if ever think of training as fun. There is nothing wrong with having fun with training. I’m just saying that it is not why I do it.
Celebrations and Consequences
When you are establishing a new habit make sure you give yourself a pat on the back and acknowledge you are doing something good for yourself. ‘I think it is important to celebrate the wins. This is one that needs work for me. I have a tendency to focus on what went wrong versus what went well. On the other side, we do sometimes need to hold ourselves more accountable and one way of doing that is to establish consequences to not sticking to what we say we are going to do. To this day, the most powerful example of this was our 20X adventure with Navy SEALS Criss Smith and Brad McLeod. It was amazing to see how “no handed burpees” as a consequence of putting your hands on your hips helped break an old habit that has stuck for over 6 years now.
Be Flexible
With all of this it is important to remember that this is all a process. It is more of a journey than a specific destination. Just remember not to be so rigid that you can’t enjoy the process. Inevitably we will screw up. When you do just get back up and try again. Remember stopping is not quitting and everybody loves a good comeback story.


Algorithms, Habits, Epigenetics, and Motivation: Part 2

In Part 1: Algorithms, Habits, Epigenetics, and Motivation, we focused on the motivation equation. In review, the equation is

Motivation = Energy x Value x Expectancy / Impulsivity x Delay

I also discussed how our genes are turned on and off largely by our lifestyle. Our lifestyle is largely a culmination of our daily habits.

John Maxwell says, “You can’t choose your future. What you can do is create good habits that create your future.”

In the book “Biology of Belief”, Bruce Lipton discusses how habits effect our epigenetics not only by things we are physically doing but also the way we think. ” While we generally believe that our creative conscious mind is controlling our lives, neuroscience reveals that the character of 95% of our life is controlled by the habits programmed in the subconscious mind.”

The ultimate goal is to help you close the gap between where you are and where you want to be. The purpose here is to show one process for moving in that direction. I personally believe it is a very powerful and effective process. For the process to work you must first believe in it and then apply it. That ties back to our motivation equation. If you truly want to make a change, then trusting in the process will give you the expectancy that change is possible. As an Optimization Coach what I am working to help you do is “use your willpower to install habits that run on autopilot via algorithms.”

In part 1 of this series, I mentioned that you can view your daily habits as a series of algorithms or IF/THEN statements. So, the first part of this process is to examine what your current algorithms and habits are currently. If we want to change anything we have to be aware of what we are doing to begin with.

So, the first exercise in this process is to take at least 30-60 minutes to simply write down 100 of your daily habits and algorithms. You can do this by simply writing a bunch of IF/THEN statements. For example,
If                                                       Then 
My alarm goes off               I get up turn it off                                                  and go to the                                                      restroom.

I go downstairs                   I start making my                                                 coffee.

Waiting on coffee                I take my                                                             supplements

I’m driving to the gym         I listen to                                                             Optimize+1

The second part of the exercise is to examine  those algorithms and establish the top 10 which you feel empower you the most. Those are the ones we want to focus on establishing. You can even rank them in order of importance.

Next week we will look at how to better install those algorithms which empower us.

Commit  •  Show Up  •  Don’t Quit  •  Be Uncommon  •  Be Your Best Self

– Billy

Algorithms, Habits, Epigenetics, and Motivation

As I continue to search for better ways to optimize our training in the gym and life outside, I came across what I think is an interesting and powerful correlation between algorithms, habits, epigenetics, and motivation.

I am breaking down this connection in more detail over the next several weeks but I wanted to start with the idea of motivation. Piers Steel, author of the  book, “The Procrastination Equation”, did a meta analysis on papers related to the science of motivation and came up with an equation. The equation is Motivation = Value x Expectancy / Impulsivity x Delay. You could also add “Energy” to this equation and say that Motivation = Energy X Value X Expectancy / Impulsivity X Delay. In this  equation we need the numerator (Energy, Value, and Expectancy) to be high and the numerator (Impulsivity and Delay) to be low, if we want the highest motivation.

I discussed the importance of Energy in a recent blog post and here I feel it is applicable because even,if you are motivated, you need energy to take action.

We can break down each of the other parts of the equation, as well. Value could also be considered your “WHY”. We have discussed this on many occasions and it is certainly applicable here. The bigger your “WHY” and the more connection you can make to it, the greater chance you will be motivated to take action. Of course, in this example, the “WHY” is only part of the equation.

Expectancy could also be considered your belief. No matter how much you say you truly want something and how big you say your “WHY” is, if you do not believe you can achieve it, your motivation to take action on a consistent basis is not going to be high.

Impulsivity in many ways could also be considered distraction. In modern society, the opportunity for distraction is at an all time high. Technology overall is a fantastic thing but it can also be an incredible distraction. If we are not aware of this potential for distraction, we let the tools use us rather than us using the tools. For me, I would say that television is probably my biggest distraction. During the week I am up early every morning and don’t get home until after 7pm on most nights. Although I value my sleep and know its importance, it can still be easy for me to get sucked into watching television and missing out on some of that much needed sleep. For instance, I would not say I am a fan of professional basketball yet I find myself sometimes staying up an extra 30 minutes to an hour to watch the playoffs. This can be true even if the game is between two teams I could care less about. Where do you find yourself being distracted?

Delay can mean procrastination and that you keep putting off something you have every intention of starting. As coaches, we see this version of delay on a very regular basis. A few of my favorite examples are:
1. I need to get in a little better shape before I come to the gym. (How has that been working for you?)
2. I really would like to learn Jiujitsu. It seems like such a cool art to learn. ( So, whats stopping you and when would now be a good time.)
3. I’m going to start my diet next week, month, year etc. (I’ll give you a different way of framing this. If you are eating, you are already on a diet. So, rather than thinking you have to change everything at once just make one small change today rather than waiting for the opportune time for the perfect mystical diet.)

Delay doesn’t have to only be about putting things off but can also be about setting goals that are too far in the future or too big to be accomplished in the near future. It is fine to have audacious long term goals but you still need to reverse engineer those goals to what can be done in the present in order to maintain your motivation.

So, what  do algorithms, habits, and epigenetics have to do with motivation? The connection lies primarily in belief. When we think of what makes us what we are, what comes to mind? Some may say that our genetics play a huge role in who we are. Others may say that we are in control of who we become and the result of who we become is based on our actions and behavior. There has been a debate of nature vs nurture for some time but I think everyone would agree that both play an important role in who we are and who we become. I am currently taking a taking a course called “Epigenetic Precision Performance Coaching” and am finding it fascinating. We are all born with certain genetics and depending on what you deem as important, it is certainly true that some have been blessed with better genes than others. However, what I find most interesting is that how our genes get turned on or off or in other words expressed is largely due to lifestyle factors. Science emphatically supports this and if you believe this then you should believe you are largely in control of your health and fitness because you are ultimately in control of your lifestyle behavior.

Our lifestyle can be though of as a set of algorithms. in his book “Homo Deus” Professor Yuval Noah Harari  says, ” Algorithm is arguably the single most important concept in the world. If we want to understand our life and our future, we should make every effort to understand what  an algorithm is, and how algorithms are connected to our emotions.” If you think of the majority of your day as a series of “IF/THEN ” statements you can see his point.

Another way of thinking of algorithms is a series of habits. Again most of our day is habitual. So, the quality of our day and ultimately our life is largely based of the habits we have established on a daily basis. These habits affect our gene expression for good or bad.

If you understand this process, you then should have the belief that you can change almost anything. Therefore if you truly value something your expectancy of being able to achieve it should be high and as result your motivation.

Change and improvement may not be easy. It certainly may not be fast but it does not have to be mystical. Change and consistent progress is possible. It is simply a process. More on this process in part 2.


In one of my last articles we talked about creating a Masterpiece Day. An integral part of that process involved focusing on three important areas in our life: Energy, Work, and Love. Here I want to go a little deeper into the area of Energy.

I spoke in the last email about our mission of helping you close the gap between where you are now and your greatest potential. When you really think about it, anything we do requires energy. We don’t have an unlimited supply of energy. Certain things we do will deplete our energy and other things can help us create energy.  Energy is an area where Alliance can help you create a greater supply. 

The five critical areas that we speak of that are fundamentals for Life Optimization are:
1. Mental
2. Physical
3. Nutrition
4. Sleep/Recovery
5. Spiritual
If we examine those areas, we see that physical movement, sleep, and nutrition are all intimately linked to your energy.   

You could say energy runs the show. It literally means the capacity to do work. We need both physical and mental energy. Energy is also linked to health and vitality. Without it could be said we have nothing.

So, what can we do to increase our Energy? 

Physical Movement
This is one area that can help us increase our energy. Exercise including resistance training, anaerobic, and aerobic is part of this equation. Exercise is important but movement beyond structured exercise is also important. If you exercise for an hour and then sit for the rest of the day you will not optimize your energy. It is important to get up and move throughout the day. If you are stuck at a desk, try to get up and move around every ninety minutes at a minimum. 

Obviously, we need food for energy. How and what we eat can have a huge impact on our energy. A good place to start is to focus on eating real whole food. This includes eating adequate protein, vegetables, and healthy fats to fuel our body with adequate micronutrients and calories. We want adequate   clean fuel without excess calories and carbohydrates which can actually make us feel sluggish. Avoiding sugar, flour and vegetable oils are other things to consider for optimizing energy.

Insuring you are getting 7-9 hours of sleep each night can be huge for increasing energy and helping you be your best each day. It said that you are more likely to be struck by lightning than to be one of the few that can operate at their best with less than 7 hours of sleep. Make sure that you are not so accustomed to operating at less than your best that you have lowered your standard. In other words because you are so used to a lack of sleep that you have allowed that less than best version of yourself become your current identity. I noticed this in myself. I am in a much better mood, recover, and feel I am generally a better person when I am sleeping well.

How you breathe both during exercise and in normal daily activities can have a huge impact on your energy. In general, you should be focusing on breathing through your nose except during very intense exercise. We have been emphasizing this in our training as of late. If you incorporate a regular breath practice into your daily routine you may find yourself feeling even more energized. 

The powerhouse of our cells are the mitochondria. We have a quadrillion of them in our body and they make up 10% of our bodyweight. When it comes to energy, it is the mitochondria which can be considered the cornerstone. All of the things mentioned above can help improve your mitochondria. A hard training session can be a great way to get energized but there are other ways to recover and become energized also.Three other things which can help with energy, recovery, and mitochondrial health are:
1. Sauna
2. Cold Water Immersion
3. NAD+
We have all of these tools available for you at Alliance, as well. I’ve written about some of these tools in the past but if you have questions about how to better implement them into your regimen please don’t hesitate to ask. 


Better Than Just Happy!

I received an email from Scott Sonnon, founder of RMAX and Tacfit , last week that was very thought provoking. I wanted to share my thoughts after reading the email, as well as share the entire email which you can read on our blog.

As you know, the training at Alliance is much more than just physical training. Although the physiological adaptations are important and a big part of what we want to help you achieve, I truly believe the mental, spiritual, and personal growth, which can come from the training far outweigh the physical benefits alone.

When I sit down with a new client, one of the first things I ask them is why are they here and what is their true reason for training. Whether you are just starting training or if you have been training for years it is always a good question to come back to and connect with. If you are lacking in motivation connecting your why for training to your bigger purpose and why in life can be the thing that motivates you. We are working on this very thing in our Optimize Coach program. Brian refers to this as creating “Soul Goals”. What I alluded to in my last email about energy was that it doesn’t matter how great a goal you have if you don’t have the energy and physical vitality to pursue it.

So, in my own searching and realization of some of my flaws, failures, and fears I realize their are many things I avoid because they are uncomfortable. I also realize that success ,which on the surface and to others may seem great, can also lead to stagnation in personal growth. Success can also lead to fear of change or loss.  It is probably a lot harder to leave a job you hate to pursue something you are really passionate about when you make a lot of money at that job you hate. When I opened my first gym I very naive but I also had nothing to lose except the bea tup Nissan Sentra I drove nicknamed the “deerslayer” because I didn’t have money to get it repaired after running into a deer.

I see this in my own training, especially in Jiujitsu, partly because Rafa being the great coach he is pointed int out to me. I sometimes rely too much own my physical strength which may be to my own detriment and personal growth. Why do I do this? Because it is comfortable and I fear losing a position or worse getting tapped out. Nobody wants to say uncle and it is that very reason many people won’t even get on the mat for fear of risking being dominated physically by another.

So, what are some things that you may be avoiding than are uncomfortable and in the short term may make you unhappy but in the long term make you better? It is certainly not a requirement  to do 6 x ten minute rolls in Jiujitsu to get better in Jiujitsu. It is also not necessary to go to absolute failure in exercise or to the point of feeling like you are going to throw up to get physically better. However, it is our goal to truly challenge you and if you are willing to go to your absolute best you may uncover a latent potential you didn’t know existed. By doing so, you may as Mark Divine say” “Meet your true self for the first time”. If you do, don’t be afraid of the power that you truly possess.

Commit, Show Up, Don’t Quit, Be Uncommon, Become Your Best Self,


“Be Better than Just Happy”

Hello Friends,

Have you ever heard the comment about relationships that “it’s better to be happy than be right”? It sounds plausible, but in application it’s a problematic fantasy. Asking two quarrelsome parties to forfeit trying to prove their point and just acquiesce to the other is like asking wolves to wear sheepskins and bleat. They pretend to be happy, as if they’re on a stage… with as much authenticity as a Hollywood film set.

Pretending to be happy, submitting to the will of another who intends to prove their righteousness, slowly cannibalizes your self-worth, and leads to a life of silently seething resentment, passive aggressiveness and randomly explosive releases of pressurized emotions.

If you wear happiness like a heavy blanket, you’ll avoid conflict and confrontation… as a result, you’ll prevent growth and development. Rather than risk an argument, you’ll suck it in and deny the injustices you see or feel. You’ll waste your very short life trying to find a way to be happy, when there is no way to be happy. Happiness is the way. Being happy is a by-product of loving the challenge, of recognizing discomfort as catalyst to growth.

But intending to be “right” is just as stifling. Proving your point is like a blathering child – if they’re talking, they’re not learning anything new. Growth is predicated on failure. Development depends upon mistakes, on being “wrong.” If you’re always “right” – you’re never growing.

If you attempt to prove that you’re right, you’ll be completely missing the potential transformation which could be happening if you realized that… you’re always and already wrong. We’re imperfect and under-developed. No one’s brain is done cooking. So, at any point in time, you’re poorly informed. If you approach life with that humility, you’ll never stop developing.

Look at exercise as an example. You see two predominant types of people: those that want to be comfortable and those that want to be successful. Those who want to be comfortable avoid the specific exercises which make them feel uncoordinated, and the exact training stress which will allow them to grow; and those who want to be successful will avoid the exact exercises that they’re not good at, and the intensity levels that challenge them too greatly.

In exercise, you need to be uncomfortable and you need to go beyond where you’ve been successful… that is, if you want to develop your fitness. If you just want to pretend that you’re exercising, or prove that you’re strong, keep doing what you’re doing, and you’ll appear to be happy and successful (albeit incapable of getting better.)

I’d rather be better than be happy (or be right.)

In my past, people wanted to pretend that there was nothing “wrong” with me, and advised me that I should be “happy” with what I got because things could be so much worse. Yes, that’s true: things could always be worse, but that doesn’t mean you should be content with injustice. And it’s an injustice that you should pretend to be happy.

And of course, many have tried to prove that their way of acting, performing or thinking was right and that mine was faulty, or wrong. I realized that I needed to be embrace being wrong, and find an alternative, to learn… in athletics, in academics, in relationships and in my companies.

The people intending to be “right” all the time, one by one began to fade away, stuck in the picture frame of their successful definitions. I just kept evolving… never content with accepting my condition, comfortable with my endless mistakes. Only the desire to “be better” allows you to grow.

The pain of transformation is fleetingly sublime contrasted with a lifetime of suffering. Like one of my yoga teachers used to say, would you prefer 90 minutes of pain or 90 years of suffering, either way – you choose.

Love the challenges rather than coveting the results. Love your failures as the steps to your success. Love the discomfort of growth as the way to true fulfillment. And you’ll always be better and better and better…

Very Respectfully,

Scott B. Sonnon